If there indeed exists a music-marketing bible, this is one of the greatest commandments every artist of this generation should live by: Connect with fans via social media.
In the not so distant past, the means of connection was called ‘fan mail’. Artists would receive letters from their fans sent via snail mail. Fans would then patiently wait for weeks, months, years, or some even willing to wait for eternity to receive a reply in the form of a signed photo, a postcard, or if one gets too lucky, an authentic hand-written letter from their idols.
But now we’re dealing with millenials — kids who chat, text, do selfies, tag, hashtag, update status, check-in, and lol when they find something funny...Read More